How to expand your single-category store to a multi-category online business?
If you are an e-commerce store owner, you may realize that as long as you have a reliable supplier, managing 10000 product pages does not cost you more than having only 100 product pages. For instance, if you are holding a website on eCommerce platforms like WooCommerce, Shopify, Squarespace etc., your monthly fee has no difference when you increase your product categories.
As a result, we can suppose that broadening your store categories is one of the terrific methods to expand your business. It implies you will have more pages for search engines, which will improve your SEO. It also increases the likelihood of someone finding you on the internet. Furthermore, as your catalogue and categories develop, your previous consumers' chances of returning to your business may improve. Ultimately, you may hopefully serve as their one-stop shop for whatever they require daily.
Benefits To Sell Multiple Categories In One Online Store
There are several advantages to selling multiple categories in one online store. One of the main advantages is that you can appeal to a broader range of customers. When you have a single-category store, you only appeal to people interested in that particular category. However, when you have a multi-category store, you can appeal to people who are interested in any of the classes that you sell. This means that you have the potential to reach a much larger audience than you would with a single-category store.
Another advantage of having a multi-category store is that it can help to build brand loyalty among your customer base. If someone likes the products they purchase from your store, they are likely to come back and buy from you again in the future. However, if they only ever purchase from your store because it is the only place they can find what they are looking for, they may not be as likely to return. Brand loyalty is essential for any business, and selling multiple categories of products can help to build this loyalty among your customers.
Things To Do Before Expanding Your Product Categories
- Do some research on what other businesses in your niche are selling. If there are products that complement what you're already selling, then it might make sense to be the first category to add to your store. For instance, if you already sell sports clothing, the first category you consider expanding could be yoga equipment.
- Take a look at what products are popular in your niche and see if there's anything you can sell that would interest your target audience. For example, imagine if you are running a healthy food online store, and most of your customers are beautiful ladies around 18-30. Then the first category you may consider expanding could be something relating to their interest - being healthy - and that could be categories like vitamin supplements, sports watches etc.
- Talk to your suppliers and see if they offer any other products you could sell. This is a great way to expand your product range without finding new suppliers.
- If your old suppliers cannot offer you items from a new category, you'll need to find new suppliers. When looking for new suppliers, make sure they are reliable and provide quality products.
- Check if your eCommerce platform can support additional categories and products. If not, you'll need to upgrade your plan or switch to a different platform.
- Ensure you have enough resources (time, money, staff) to expand your product range. Expanding the categories you are selling may not be pricey, but it is a big commitment, and you need to make sure you're ready for it.
- Use social media to gauge interest in potential new products by running polls or asking your followers what they would like to buy from you in the future.
Ways To Expand Your Store To A Multi-Category Online Business
Now let's move on and look at how you can expand your single-category store into a multi-category online business!
There are many ways to do this, but we will focus on three main methods:
- Method 01: Add Complementary Products
The first strategy to broaden your product line is to add products that match your current offerings. For example, if you offer beauty items, you may include a selection of skincare or cosmetics.
This is an excellent strategy to grow your company since it allows you to reach out to new clients interested in your complimentary items. You may upsell and cross-sell to your current clients, potentially increasing your average order value.
- Method 02: Add Related Products
Another way to expand your product range is by adding related products. This is where you add products related to your existing products but are not necessarily complementary. For example, if you sell beauty products, you could add a range of hair care products. This is a great way to expand your business because it allows you to reach customers with similar interests but who may not have considered your products before.
- Method 03: Add New Categories
The final way you can expand your product range is simply by adding new categories. This is where you add products that are entirely different from your existing products. For example, if you sell beauty products, you could add a range of home goods such as candles or diffusers. This is a great way to expand your business because it allows you to reach new customers interested in a different type of product.
This is an excellent approach to growing your company since it helps you reach out to new clients interested in your new product categories. You may upsell and cross-sell to your current clients, potentially increasing your average order value.
These methods are great ways to expand your single-category store into a multi-category online business. Choose one or two techniques that work best for your company and start growing your product list from that.
Steps To Implement Product Category Expand In Your Online Store
Now let's suppose you've done your research and you're ready to add some new product categories to your store. Here are a few things you need to do:
- Add new pages for each category you want to introduce.
- Write compelling descriptions for each of the products in the new categories.
- Make sure that your website navigation makes it easy for customers to find new products.
- Add images and videos (if possible) to help show off the effects of the products.
- Create social media posts, marketing emails and ads promoting the latest products.
- Run promotions and offer discounts on the new products to encourage sales.
- Display the newest category on your front page.
- Monitor how well the new products are selling and make adjustments as needed.
What Are Some Common Categories Selling Online Right Now?
Here are some of the most popular categories that people buy online:
- Beauty products
- Home goods
- Health and fitness products
- Toys and games
- Pet supplies.
Of course, there will always be niche items that do well in specific markets. But these are some of the categories that tend to do well across a wide range of businesses. If you're unsure what to add to your store, these could be an excellent place to start.
Expanding your product categories is a great way to grow your online business. It can help you attract new customers, increase sales and improve your bottom line. But it's important to do your research first and make sure you're prepared before you make the jump. When expanding your product categories, always think about what would be most beneficial for your target audience. By doing this, you'll be sure to add products that they'll love - and that will help you boost your sales! Good luck!
Looking to take your online business to the next level but are struggling to find a supplier? Check out Carsha! Once you sign up for their wholesale program for free, you'll be able to instantly browse wholesale prices for 4000+ beauty products, including cosmetics, skincare, fragrances and beauty tools. It is so easy and will help your business be more profitable in the long run. Click here to sign up now.