Elizabeth Arden defied expectations when she launched her first beauty parlour in 1910. Her outstanding massage skills for relaxation and her treatments for clear, vivacious skin were widely known among upper class ladies, and her salon enjoyed enormous popularity. Over 100 goods were released in the 1920s under the ELIZABETH ARDEN brand, which at the time was the biggest scale ever seen in the world. Elizabeth Arden, Coca-Cola, and Singer Sewing Machine were the top three global brands in the 1930s. New concepts were always being developed by Ms. Elizabeth Arden up to her death at age 88. She consistently created innovations, foresaw trends, and gave customers a lot of attention. Even now, after 100 years, her vision propels Elizabeth Arden into a business that is focused on the future.