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4711 is a traditional German smell that has been worn by both men and women since the 18th century. Many Smallflower customers appreciate the scent not just for its pleasant tones, but also for something more special: a sense of nostalgia for a simpler time. "Every self-respecting woman in the 1950s and 1960s had a bottle of 4711 on her vanity," writes a Smallflower critic.

The success of the brand may be attributed to high-quality components and essential oils. The bright, fresh top note immediately draws your attention, and you can't help but notice it from the first spray or splash. All of the components and smells are in perfect balance. Scent trends come and go, but 4711 has been a perennial favourite.

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